Getting the ick-feeling when being sold to is unfortunately not rare. As purpose driven female entrepreneur and spiritual being you might ask yourself: How can you be a role model and sell with integrity at the same time?

“This is me on the sofa of a friend, because I had nowhere to go. And this is me today with my multi-million $ mansion, my yacht, and me and my beautiful in front of my Maserati.”

These thoughts are popping into my head watching a webinar the other day about how to sell your services.

I’ve to admit that this guy was not half as “bro marketing” as the one that engraved the above sentence in my sarcastic memory. But still…

I did not relate to that guy.

Oddly enough, cos… He’s a coach.
Offering a selling technique for coaches.
Sporting a lot of really great testimonials.

Sounds pretty much like someone I’d consider learning from myself.

But…

He did not get me excited.

It was all too much numbers driven. About not earning enough for living and now making millions. Helping others to do the same.

Yeah, yeah, yeah…

Been there, done that, smoked that pipe!

This is the story, that I heard like what feels a million times before.

It’s a story men tell (you know… whipping photos out… my house, my boat, my wife…)

It’s hardly, if at all infused with meaning and purpose. Yet sometimes you can find the purpose when you listen attentively enough.
(And I apologize to all the great men out there, who are different! I know you are there too…)

But mostly the story is really generic.

Still, they sell and make good money. How comes?

Their selling power comes from the underlying promise to give you one tool that is so powerful that nothing else matters. On top is packed a lot of selling psychology, pushing on different emotional triggers.

The personality of the teacher and mentor is not in the focus there. It feels like you are buying from a machine – and not someone who could be a role model for you.

I believe that guys who sell this way spoiled marketing for a lot of coaches, who are following their heart and just want to leave their mark in the world.

Because we learn by modeling.

So, we watch the successful people to model their approach.

And then – it feels all wrong, awkward and salesy.

If you are anything like me, you will shed a few tears one day or the other, thinking “why the heck does it have to be so hard?”

And then there will be the days where you talk to someone on a level that feels very connected and you know, it’s all worth it.

Marketing then means showing up and just letting people know you are out there.

What you are standing for and who you help to achieve xyz.

Sharing your clear message whenever you can.

P.S. To show you how powerful getting clarity around your message can be I’d like to share what my client Birgit, a systemic coach and shamanic healer, said:

“I love my new clarity, my defined offers and pricing – now I have a lot less stress!

With Christiane’s help I got access to my inner wisdom. By uncovering my own values and ideas I finally defined my ideal target groups and programs. Even though the process was very demanding and I had to deal with my business and myself very honestly and intensively, I am now excited about the result and happy to get inquiries of my dream clients every week!”

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